Sony D-SLR Brand Shifting
Sony D-SLR Brand Shifting
Sony’s D-SLR efforts will relaunch under the Alpha brand name
DailyTech, IL
We reported back in January that Konica-Minolta was exiting the camera business and would transfer its digital SLR business to Sony. As a part of the agreement which became effective on March 31st of this year, Sony took possession of all Konica-Minolta D-SLR assets including the right to produce cameras compatible with Maxxum/Dynax lenses.
Milota previously sold cameras in Japan and Hong Kong under the Alpha brand, but not in the US and Europe.
Sony announced yesterday that its new brand name for D-SLR cameras will be Alpha. The Alpha line will be compatible with existing Maxxum and Dynax lenses and build upon the quality and performance users came to expect from Konica-Minolta products. “We are expanding our product portfolio to build upon our leadership position in the digital imaging business. Our approach to D- SLR camera design and engineering will allow us to offer a new high-performance system for today’s digital camera users, as well as welcome the millions of Konica-Minolta owners who have Maxxum interchangeable lenses that are currently in the market,” said James Neal, Sony director of D-SLR camera design and engineering.
Thankfully for existing Konica-Minolta camera owners, Sony is continuing support and repair duties for both film and digital products.
Add comment April 21st, 2006