Kamera Digital News

Samsung Techwin Gaining in U.S. with Digital Cameras

May 28th, 2007

Samsung Techwin Gaining in U.S. with Digital Cameras
Chosun Ilbo, South Korea

Samsung Techwin’s market share in North America is growing thanks to robust sales of its VLUU digital camera. According to market researcher IDC, Samsung Techwin has secured 11 percent of the market, bumping Nikon out of fourth place in the first quarter this year.In the first quarter last year, the company had only 4 percent of the North American market and ranked eighth. In the global market it had a five percent share. The U.S. accounts for 30 percent of the world’s digital camera market.

Samsung Techwin has been strengthening its sales with large distributors like Best Buy since February and has also moved into the premium digital camera sector with its VLUU.

The number one digital camera brand in the U.S. was Canon with 21 percent of the market, followed by Sony with 16 percent and Kodak with 13 percent. Nikon ranked fifth with 7 percent.

Overall digital camera shipments to the U.S. grew six percent with 4.9 million units in the first quarter.

(englishnews@chosun.com )

Entry Filed under: World Digital Camera