Kamera Digital News

Digital Camer’s To Get Cheaper As Market Grows

April 7th, 2008

Digital Camer’s To Get Cheaper As Market Grows
By David Richards | Sunday | 06/04/2008

GfK is forcasting 20% growth for the digital camera market in Asia Pacific in 2008 the predictions come as tradional CE brands like Samsung, Sony and Panasonic launch new digital camera products up against traditioinal camera brands such as Nikon, Canon and Pentax.

GFK Analyst Marion Knoche claims that there has been an unexpected growth in Digital Camera markets around the globe. 126 million DSCs were sold in 2007, representing 18% growth. The largest market was the US, followed by Japan and China. The most dynamic markets were in countries such as Russia and Latin America (Brazil, Chile and Argentina) as well as Australia with 54% growth.

The continuing flurry of new models entering the market combined with the ever increasing affordability of camcorders has led to a modest rise in global volume sales in recent months. February 2008 saw sales  5.9 % when compared to the same period last year.

From March 2007 to February 2008, sales units grew by 2.6% on the previous year according to GfK Retail and Technology. However value sales did not fare so well, falling by 9.4% over the same period.

Whilst falling average prices and the continuing popularity of competitively priced Mini DV models underline the reasons for this decline, two key catalysts capable of delivering value growth to this market still exist claim GFK.

GfK is forcasting 20% growth for the digital camera market in Asia Pacific in 2008 the predictions come as tradional CE brands like Samsung, Sony and Panasonic launch new digital camera products up against traditioinal camera brands such as Nikon, Canon and Pentax.

GFK Analyst Marion Knoche claims that there has been an unexpected growth in Digital Camera markets around the globe. 126 million DSCs were sold in 2007, representing 18% growth. The largest market was the US, followed by Japan and China. The most dynamic markets were in countries such as Russia and Latin America (Brazil, Chile and Argentina) as well as Australia with 54% growth.

The continuing flurry of new models entering the market combined with the ever increasing affordability of camcorders has led to a modest rise in global volume sales in recent months. February 2008 saw sales  5.9 % when compared to the same period last year.

From March 2007 to February 2008, sales units grew by 2.6% on the previous year according to GfK Retail and Technology. However value sales did not fare so well, falling by 9.4% over the same period.

Whilst falling average prices and the continuing popularity of competitively priced Mini DV models underline the reasons for this decline, two key ca

Entry Filed under: World Digital Camera